LinkedIn advertising tips, tricks, best-practices.
Retargeting and why B2B marketers should think long-term
Retargeting and why B2B marketers should think long-term Out of every 100 prospects you have for your B2B product or service, only 5 need or are ready to purchase your product or service. This means that your marketing should have the long-term goal of being in front of your prospects when they are ready to…
LinkedIn lookalike audiences – should you use them?
What if you know your ideal customer and you are able to target more people like them? That’s what LinkedIn lookalike audiences do.
How to create LinkedIn video ads that perform ?
How to create LinkedIn video ads that perform ? According to a study conducted by LinkedIn, video ads earn 30% more comments per impression than static image ads. How can you run LinkedIn video ads that convert? Lot of the analysis conducted by LinkedIn is on the video itself. Not all companies have the capability…
Why most companies fail at LinkedIn advertising
Why most companies fail at LinkedIn advertising Every B2B marketer will tell you that LinkedIn is where your prospects are, but why is it that so few are able to get LinkedIn advertising right? I have been managing LinkedIn advertising campaigns for more than two years now with a great degree of success. This prompted…
The best bidding strategy for LinkedIn Ads
The best bidding strategy for LinkedIn Ads- maximum delivery, cost cap, manual bidding? Which bidding strategy is best for your LinkedIn ads?
Why every B2B company should use LinkedIn Advertising
Why every B2B company should use LinkedIn Advertising If you are a B2B company, LinkedIn is where your audience is, and is undoubtedly one of the best platforms out there for you to advertise in. LinkedIn advertising can offer a lot for B2B companies than Google, Facebook or Instagram can. Here is why LinkedIn advertising…